Sales Rep — Unlimited Earning Potential! $100K+ OTE
· Roofing · Full-time
Employer branding. Recruitment marketing. Talent acquisition.
Become the Company Top Talent Wants to Work For.
We help established home-service companies build a powerful employer brand, attract qualified sales talent, and install the recruiting systems needed to scale their teams.
Built for established home-service companies ready to grow.
- Built for
- Roofing
- HVAC
- Solar
- Restoration
- Related home services
Watch
How We Think About Building Sales Teams.
A conversation on recruiting, employer branding and what it actually takes to attract reps who stay and sell.
The problem
Your Hiring Problem Might Actually Be a Branding Problem.
Most home-service companies post on the same job boards, write nearly the same ad, and chase the same small pool of candidates. Then they wonder why the good ones never call back.
The reps you want already have options. They compare your company to three others before they reply. A job posting tells them what you pay. It doesn't tell them why your company is worth joining, and nobody follows up fast enough to keep them interested.
You don't need another job posting. You need a reputation worth applying to, and a machine that turns interest into interviews.
What candidates see this week
Sales Representative — Earn $100K+ Year One!
· Roofing · Full-time
Outside Sales Rep — Six Figures, No Experience Needed
· Exteriors · Full-time
ReactiveTraditional hiring
- When you recruit
- When someone quits or storm season hits
- How they find you
- A job board listing next to your competitors
- What they know about you
- Pay range and a list of duties
- Who follows up
- Whoever has time between appointments
- Who runs it
- The owner, when there's time
Always onA recruiting machine
- When you recruit
- Continuously, so candidates are in motion before you need them
- How they find you
- Your content, your people, your recruiting page
- What they know about you
- Your leadership, culture, and the reps who've grown with you
- Who follows up
- A defined screening and follow-up process, every time
- Who runs it
- A system, so it keeps moving when you're busy
The recruiting engine
An Entire Recruiting Engine. Built Around Your Company.
Your reputation attracts them. Our systems help you hire them. Content brings candidates in, and eight connected stages move them toward an interview, built around how your company already sells, trains and manages.
A vendorSends résumés, or hands you content and walks away.
An operating partnerBuilds the brand, the funnel and the follow-up, and runs them alongside your leadership.
Results depend on candidate quality, how competitive your offer is, and how well new hires are onboarded. We commit to building and running the system.
Attract
Employer Brand
We film your owner, team, sales meetings and field work, so candidates can see the real opportunity before they apply.
RWS films and editsSpotlightMachineAttract
Content and Paid Recruiting
Thirty unique posts a month keep your company visible on Instagram and TikTok. Paid campaigns put specific roles in front of the right candidates.
RWS publishesSpotlightMachinePaid ads: Blueprint, MachineAcquire
Recruiting Page and Application
A dedicated page that sells the opportunity and an application that captures the details you need. It replaces the generic job post.
RWS buildsBlueprintMachineAcquire
DM Automation and Screening
Candidates who message you get an immediate response and qualifying questions. We screen them against your standards before your team spends time on them.
RWS builds or runsBlueprintMachineAcquire
Interviews
Qualified candidates are booked onto your managers' calendars, with reminders and support for your recruiting presentation where it's part of the workflow.
RWS schedulesYour managers interviewMachineAcquire
Hiring
You make every hiring decision and set the employment terms. We keep candidates moving with follow-up and reminders so good ones don't go cold.
Your decisionRWS follows upMachineRetain
Onboarding Coordination
New hires get reminders and a clear path into their first days, coordinated with your trainers and managers.
RWS coordinatesYour team leadsMachineRetain
Reporting
A dedicated account manager and regular reporting show where every candidate stands and what's working, so we can improve the machine month to month.
RWS reportsMachine
The fuel: your employer brand
People Can't Want to Work for a Company They've Never Heard Of.
Content is how the machine gets fed. We capture your leadership, your team and your field experience, then publish it consistently, so candidates know your company before they ever apply.
- AOwner podcast or interview
- BTeam rally or sales meeting
- COwner in the field with the team
- DRep testimonials
- EReusable B-roll library
- FOne video sales letter (VSL)
● REC
Production starts with a planned filming session built around your real meetings and field days. That footage becomes 30 unique posts a month. How often we film after that is set in your agreement, so it's never a constant demand on the owner's time.
Video slotOwner talk-to-camera, shop or office
Behind the scenes
Directing a client's VSL shoot.
Video slotOwner and reps in the field
Team training
Video slotRep testimonial, on site
In the field
Canvass team briefing before the knock.
Real footage from client shoots and team days.
From the field
Real messages from the companies we work with.
Real client messages. Names hidden for privacy. Results vary by company, offer, market and team.
Packages
Three Ways to Build the Machine.
Start with the brand, build the system with us, or hand us the whole machine. Investment depends on scope, and we cover it on your discovery call.
Content · 3 months
The Spotlight
Put your company in front of the people you want to hire. We film, edit and publish your employer brand.
1,000,000 views. Guaranteed.
Includes
- Content strategy and planning
- Filming: owner interview, team rally or sales meeting, owner in the field, rep testimonials, B-roll
- 30 unique posts a month, a mix of edited videos and non-video posts
- Captions, scheduling and publishing to Instagram and TikTok
- Monthly content review
Your team handles
- Candidate DMs, interviews, hiring and onboarding
The views guarantee covers the three-month engagement. Full terms are in your agreement.
Done with you · 4 months
The Blueprint
For teams that want to own their recruiting. We build the machine and set your team up to run it.
We build it. You run it.
We build
- Recruiting page and application funnel
- GoHighLevel pipeline and automations
- DM automation, where the platform and your account allow it
- Screening criteria and candidate follow-up sequences
- Paid recruiting ad campaigns
- Training your team to run it all
Your team handles
- Creating your content
- Interviews
- Onboarding
Ad spend is paid separately, directly to the ad platforms.
Apply for The Blueprint →FlagshipDone for you · 4 months
The Machine
The complete recruiting machine, built and run for you, from the first post to a new hire's first week.
We run everything.
Everything in The Spotlight and The Blueprint, plus:
- Candidate screening and qualification
- Follow-up so good candidates don't go cold
- Interview scheduling and reminders
- Onboarding coordination with your managers
- Paid ad management
- Account manager and regular reporting
Ad spend is paid separately, directly to the ad platforms.
You make every hiring decision and set employment terms.
Who we work with
We're Not for Every Company. And That's Intentional.
A recruiting machine amplifies what's already there. These are the companies where it works best.
- $5M+ in annual revenueEnough volume to support new hires from day one.
- An established office or operational headquartersA real place for candidates to visit and new hires to report to.
- An existing sales team and management structureManagers who can interview, coach and lead.
- The capacity to onboard and trainA process for getting new reps productive.
- A strong employee experiencePeople who already like working there and will say so on camera.
- Committed to long-term growthBuilding a team, not filling one seat.
- Able to invest in professional recruitment marketingIncluding an ad budget for The Blueprint or The Machine.
The engagement
A Long-Term Recruiting Advantage Starts With the Right Foundation.
The Blueprint and The Machine run four months. The Spotlight runs three. Here's how it usually goes. Timing depends on account access, approvals, production scheduling and your team's readiness.
- Month 1
Build and launch
- Strategy and planning
- First production session
- Content goes live
Blueprint & MachineRecruiting page, application and automations built
- Month 2
Run
- Consistent publishing
- Monthly content review
MachineCandidate follow-up and interview coordination running
- Month 3
Optimize
- Refine messaging based on what we observe
Blueprint & MachineTune screening, follow-up and ad targeting
- Month 4
Review and plan
- Review results against the agreed deliverables
- Plan the next phase
Blueprint & MachineReview the full candidate pipeline
Ongoing scope and pricing agreed before any renewalViews guaranteed on The Spotlight. Hires are never guaranteedWe commit to the agreed deliverables and process
Your part
This isn't hands-off. The machine runs best when you:
- Provide account access and approve content on time
- Make the owner and team available for production
- Share accurate details about the role and pay
- Make hiring decisions and join interviews where needed
- Fund ad spend separately for The Blueprint or The Machine
FAQ
Straight Answers.
What's the difference between the three packages?
The Spotlight is content only: we film, edit and publish your employer brand, and your team handles every candidate. The Blueprint is done with you: we build your recruiting page, application, automations and ad campaigns, train your team, and your team creates content, interviews and onboards. The Machine is done for you: content, recruiting, follow-up, interview scheduling and onboarding coordination, all run by us.
How much does it cost?
It depends on the package and scope. We cover investment on your discovery call, before you commit to anything.
Is advertising spend included?
No. For The Blueprint and The Machine, ad spend is paid separately by you, directly to the ad platforms. Any third-party subscriptions or usage charges are listed in your proposal before you sign.
Who handles candidate DMs?
With The Spotlight, your team does. With The Blueprint, we set up the automations and your team runs them. With The Machine, we handle screening and follow-up and pass qualified candidates to you for interviews.
Does 30 posts mean 30 videos?
No. The 30 unique posts each month are a planned mix of edited videos and non-video posts. Publishing the same post to Instagram and TikTok counts as one post.
Do you guarantee results?
The Spotlight guarantees 1,000,000 views over the three-month engagement, with full terms in your agreement. We don't guarantee hires. Applicants, interviews and hires depend on your offer, pay, market, how fast your team responds and your hiring decisions.
What happens when the engagement ends?
We review results with you and plan the next phase. If you want to continue, we agree on the ongoing scope and pricing before any renewal.
Recruiting With Systems
Stop Competing for Applicants. Start Building a Company Talent Competes to Join.
For established roofing, HVAC, solar and restoration companies that are ready to grow their teams.
Apply to Work With RWS →